Business plan: presenting a credible creation project

A readable business plan follows a narrative and quantified logic. It usually includes the following parts:

• The executive summary: the essence of the project on one page, to make the reader want more.
• The project and team: your offer, value proposition and the skills involved.
• The market study: demand, competition, positioning (from the dedicated module).
• The strategy: commercial, marketing, operational.
• The financial forecast: income statement, financing, cash flow, break-even point.
• The financing plan: what you ask for and how you will repay it.

Consistency between the narrative and the figures is what sets a credible business plan apart from an empty document.

Funders do not have the same expectations everywhere. A German bank, a Spanish fund or an Italian grant body will examine your file with their own benchmarks.

The schemes cited also vary: Bpifrance corresponds to KfW in Germany, Invitalia in Italy, IAPMEI in Portugal, ENISA in Spain. Your business plan must reflect the ecosystem of your country of registration.

The module retrieves the elements already produced (market study, forecast) and guides you to write the narrative parts, then assembles a structured, presentable document.

No figure is invented: the integrated forecast rests on your assumptions. When reliable data is missing, we say so clearly.

To explore the module and its access conditions, see the Solutions IA page and the pricing page.

Once written, the business plan supports your bank-loan, grant or fundraising requests. It rests on the market study and forecast, and often precedes an investor file.

To prepare a complete file without forgetting anything, the Pro journey brings together the key creation steps.