Our AI specialized in digital generates a complete business plan for web agencies: forecast, acquisition strategy, tech stack, recurring model. Structured for funders.
25,000
web agencies in France
€50-200K
average annual revenue
3-12
employees on average
25-40%
average gross margin
Day rate, margin by project type (showcase, e-commerce, SaaS), billing capacity
SEO, Ads, LinkedIn, partnerships, word of mouth — quantified and prioritized channels
Hosting, licences, SaaS (Figma, Adobe, Webflow), recurring subscriptions
When to hire, profiles, loaded cost, impact on profitability
Maintenance, hosting, retainers — build a stable, predictable MRR
Tech grants, loans, honour loans, personal contribution
Winning a B2B client often costs 3-6 months of unbilled sales cycle.
Out-of-scope requests eat profitability if not framed contractually.
Without maintenance or retainers, every month starts from zero — exhausting.
Hiring before having a stable pipeline puts the agency at financial risk.
| Feature | Standard | Pro | Expert |
|---|---|---|---|
| Financial forecast | Simplified Y1 | 3 scenarios Y1-Y3 | Monthly Y1 + annual Y2-Y5 |
| Recommendations | 5 | 10-15 | 20+ |
| Digital market analysis | — | Local positioning | + Google Ads simulation |
| Recurring vs project mix | — | Basic split | + Detailed MRR |
| Team plan | — | — | 3-year hiring plan |
| Document | 8-12 pages | 15-22 pages | 25-35 pages |
From €83 incl. VAT
5 min, not 4 weeks
27 EU countries
Official sources
Starting a web agency requires between €5,000 and €30,000 solo, and €30,000 to €100,000 with 2-3 partners. Main items: equipment, software licences, showcase site, initial marketing, legal fees and 3-6 months of cash. A remote lean model can start under €10,000.
A well-run web agency makes 15-30% net margin. Average day rates in Europe are €400-800 for a developer or designer, and €600-1,200 for a senior. The key is the mix between one-off projects and recurring revenue (hosting, maintenance, retainers).
First clients usually come from personal network, LinkedIn, former colleagues' referrals, and partnerships with other freelancers. Investing in local SEO and creating quality content (case studies, articles) accelerates acquisition. Expect 3-6 months for a stable pipeline.
No certification is mandatory to open a web agency. However, Google (Ads, Analytics), Meta, HubSpot or AWS certifications credibilize your offer and justify higher day rates. They are often required by demanding B2B clients.
A simple showcase site charges €2,500-8,000, an e-commerce site €8,000-30,000, a custom SaaS project €30,000-150,000. Monthly maintenance contracts go from €150 to €1,500/month. Our AI automatically calculates your optimal pricing grid.
Business plan tailored to your region
+ 290 regions covered across the 27 EU countries
From €83 incl. VAT
Create my web agency BP